The Fire Starter Society™ presents

BUILT
HER
WAY™

The all-in-one brand and business academy for the woman done building on someone else's blueprint. Build yours. On your terms.

Claim My Founding Spot →

50 founding spots · £97 · Rises to £297

50 Spots Only Founding Members £97 → £297
Olivia Beard
Built Her Way™ Your brand. Your terms. Identity first The Fire Starter Society™ Light the match. Become the fire. 50 founding spots only Stop copying. Start becoming. Built Her Way™ Your brand. Your terms. Identity first The Fire Starter Society™ Light the match. Become the fire. 50 founding spots only Stop copying. Start becoming.
I know you…

You have spent your money on courses that promised you a way out.

Not just the courses. The webinars. The workbooks. The step by step guides. The downloaded PDFs sitting in a folder you haven't opened since February. You have literally done it all. And somewhere between the third course and the fifth strategy you haven't implemented, you started wondering if there's something wrong with you.

There isn't. But I'll tell you what is wrong.

You are building on someone else's blueprint. Someone whose life looks nothing like yours. Who doesn't have the kids on summer holidays, the baby who hasn't slept, the inbox full of everyone else's needs before you've even made yourself a coffee. You copied their posts. You showed up how they said to show up. And it felt hollow. Because it wasn't you. And people can feel that through a screen.

"Every one of them taught you how to build their business. Nobody taught you how to build YOURS."

That woman you packed away somewhere between the school run and the survival mode, she hasn't gone anywhere. She's still in there. She's the one who gets restless at 10pm when the kids are finally down, scrolling through other women's wins thinking that could be me.

It can. But not built on their foundation. On yours.

This is what happens when messaging sounds like YOU
She paid before finishing reading

"It's like I wrote that. I'm in. Just paid." 💸

Fck it send me the link

"Do you know what. Fck it. Send me the link." 🔥

What if instead…

You stopped trying to become her and started building what only YOU could build.

Instead of staring at a blank caption box for 45 minutes, you opened your phone and knew exactly what to say. Someone you've never met slid into your DMs ready to pay.

Instead of shrinking every time another woman in your niche posts, you're the one she's screenshotting for inspo.

Instead of begging for sales, people come to YOU saying "I've been watching you for ages. How do I work with you?"

That's not a fantasy. That's just what happens when the business is actually yours.
Olivia Beard
Who built this?

3 kids. Fibro. Built anyway.

I don't teach women how to build MY business. I help them build theirs. Everything starts with one question. What feels authentic to YOU?

From a phone. Around nap times. During flare ups. Not in spite of my life but inside it.

£1,660.50 revenue

Total revenue from one offer launch — built her way 🔥

Is this you?

This is for YOU if

50 founding spots. When they're gone, the price goes to £297. That's not a tactic. That's just the truth.

Claim My £97 Spot →
Everything You Get

What's included

Four phases of identity led business building plus a vault that grows with you. Here is everything inside.

Phase 1 — Build Her

Confidence, vision and self-belief first. The version of you your future business is sat there waiting on.

Phase 2 — Position Her

Your messaging, story, brand and content all built so people know it's you before they've clocked your name.

Phase 3 — Launch Her

Your offers, your launch, content that actually sells and DM conversations that turn looking into paying.

Phase 4 — Scale Her

Systems, AI, automation and multiple income streams. Built to fit your life, not swallow it whole.

Monday to Friday WhatsApp Support

When you're stuck at 9pm with the kids finally down, you fire off one message and you're moving again.

AI Prompt Vault

A week's worth of content in the length of one nap. ChatGPT and Claude prompts by content, sales, brand and systems.

Asset Room, PLR Hub and Templates

Swipe files, Canva templates, email scripts, caption banks and done-for-you products with resell rights.

Lifetime Access

When life knocks you sideways, you pick it back up exactly where you left off. No time pressure. No expiry date.

Discounted 1-1 Access with Olivia

Members only pricing on 1-1 sessions when you need to go deeper and work through things together.

Let's talk value

Why this is a no brainer

Let me be honest about what this is actually worth. Not what I'm charging. What it would cost you to get every piece of this elsewhere.

Identity Rewire™ — mindset, becoming the version of you who already has it, capacity, duality and the flip side £200+
Morning and evening activation routines £97+
Fvck You Money Magic — mini trainings on wealth, money mindset and income expansion £97+
Idea to Income™ — from raw idea to built, priced and ready to sell £150+
The full build and business structure framework £300+
Full brand identity curriculum — positioning, visuals, messaging £300+
AI Mastery — the right way to use AI in your business, ChatGPT, Claude and more £200+
Launch strategy — from zero to sold £200+
Scale and freedom — systems, automation and multiple income streams £200+
The Extras Vault — content planning, creating content, personal brand, social platforms, brand shoots with AI and more £300+
Monday to Friday WhatsApp support £150+
AI prompt vault, asset room and PLR hub £250+
Real value £2,444+

You get all of it for one payment of £97.

That is less than most people spend on a single course that sits unopened in their inbox. And less than the cost of one hour with most brand strategists.

Real women. Real words.

What they're saying

Built Her Way Academy is brand new. There are no long lists of client wins to show you yet. What there is, is the method itself, tested on me first, and the women who have already spent time in my world and felt the shift.

These are real messages from women after just three days inside Flip The Switch, my other live experience. This is what happens when you do identity work with me.

Fairy godmother testimonial
The investment

One decision. Everything changes.

Founding Members Only
50 spots available
£97

Price rises to £297 when founding spots are gone

Founding Rate 50 Spots Lifetime Access
  • All 4 phases — Build, Position, Launch and Scale Her
  • Monday to Friday WhatsApp support
  • AI prompt vault and asset room
  • PLR hub with full resell rights
  • Launch plan and hook library
  • Discounted 1-1 access with Olivia
  • Lifetime access to everything added
Claim My Founding Spot →

You're not buying a finished course. You're getting in at the beginning, with me, while it's built. Price rises to £297 when founding spots are gone.

Still thinking?

The questions I know you have

The academy isn't finished yet. Is it still worth joining now?

Yes. And honestly this is the best time to join. Founding members get in at £97 before the price goes to £297, their name on the founding member wall, and they get every classroom added as it goes live. You're not waiting for a finished product. You're getting front row seats while it's built. That energy is different.

I've bought things before and never finished them. How is this different?

Because this isn't a course you consume. It's a business you build. Every classroom ends with you creating something real, not taking notes you'll never look at again. And the Monday to Friday WhatsApp support means when life gets in the way, you message me and you're moving again. You're not doing this alone.

I'm a busy mum. I genuinely don't have much time. Is this for me?

This was built around exactly that reality. Self paced means you move when you can, not when a schedule says so. The morning and evening routines take minutes, not hours. The content inside is designed for stolen moments, the school run, the 3pm slump, the ten minutes after bedtime. You don't need more time. You need the right thing to do with the time you already have.

Why is it only £97?

Because the barrier to coming home to yourself shouldn't be the price. I've invested thousands to get to where I am and I know what it feels like to spend money you don't have on something that doesn't deliver. This price is intentional. It removes every excuse except the one that actually matters. The decision to back yourself.

What if I'm not ready?

Ready is not a feeling. It's a decision. The women who wait until they feel ready are still waiting. The women who decide before they feel ready are the ones inside. The only thing standing between you and the next version of yourself right now is this one choice.

Come home. She's been waiting.

Not for the right time. Not for when the kids are older or the money is better or you finally feel ready. She's been waiting for you to decide. That's all this is. One decision.

Build It My Way →

£97 founding members · 50 spots only · Rises to £297

Identity first. Everything else second.